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霍布斯雜誌 : 林書豪是最愚蠢的哈佛生

林書豪可能是最愚蠢的哈佛畢業生
Jeremy Lin May Be The Dumbest Harvard Grad Ever


(內容摘要 : 林書豪轉投火箭絶非明智之舉, 他勢將損失延續今年初"Linsanity!"刮起的品牌效應, 在紐約他可以成為鎂光燈的焦點, 盡享無限廣告商機, 過檔候斯頓只會成為一個普通城市內一支中下球隊的中上球員. 如果林書豪心知自己雄風不再, 他亦大可要求火箭提供一紙年期更長的合約, 以求在未來幾年均可賺取豐厚而穩定的收入... )

原文

Sorry for the harsh headline, but I’m having a hard time coming up with any other conclusion. While I haven’t checked the Harvard core curriculum lately, it must surely be light on math, psychology and logic, and completely devoid of Marketing 101. How else to explain the self-destructive actions of its most famous basketball alum, Jeremy Lin, who has taken the global phenomenon known as Linsanity and doused it with kerosene.

After last night’s decision by the New York Knicks to let him walk to the Houston Rockets, almost all of the analysis has focused on Knicks owner Jim Dolan. He faced a vexing dilemma, given the back-loaded contract offer from the Houston Rockets that would have forced the Knicks to effectively pay $50 million for Lin’s services three years hence. (My friend Howard Beck of the New York Times provides a useful primer here.) How do you weigh Lin’s basketball and marketing potential against a very small sample set (he’s started all of 25 games in his career) and also against not just what he would be paid, but the larger ramifications of his contract down the line? Given that the adjectives[..]ociated with Dolan, backed up a dysfunctional track record, generally include illogical, vindictive, paranoid and dumb (and because I’m a lifelong Knicks fan, I’m being kind), he’s predictably being ripped apart.

In the end, though, I’m more fascinated by the choices Lin made. Dolan will be rich and reviled no matter what he does. Lin may have signed a big contract, but he also just provided the folks at Harvard Business School with a brilliant case study how to cost yourself millions of dollars and scads of influence when you’re not looking at the big picture.

To review, the point guard’s scrub-to-star rise in February – Linsanity! — has arguably been the best sports story of the year, played out on one of the biggest stages, Madison Square Garden. But the NBA’s complicated labor rules forced Lin to shop around his services in order to maximize his next contract with the Knicks. At first, he did so brilliantly, according to numerous reports, originally getting Houston to offer him roughly $5 million for his first two years of his contract (the maximum anyone was allowed), and then a $9 million balloon in the third year, with a team option for a fourth.

Various Knicks sources, including their coach, playing poker as deftly as a late-night drunk at Circus Circus, announced that they would match it, and that was presumably that. A global marketing machine would remain in the global marketing capital, as had been his goal all along, Lin just told Sports Illustrated.

And this where Lin flunked miserably. After the clumsy Knicks showed their hand, Lin and Houston agreed to add another $5 million to his guaranteed salary in third year – a true poison pill, since that extra $5 million would cost the Knicks an extra $20 million or so, courtesy of the NBA’s punitive new luxury tax, atop the effective $30 million bite they had already internalized.

I get why Houston did it. But why did Lin, as an equal party to the new offer, go along? I can only offer two theories:

Financial Certainty: With the revised offer, Lin guaranteed himself an extra $5 million in his pocket, three years from now. That’s serious scratch for a man who had been sleeping on his brother’s couch earlier this year. And given legitimate worries that he was way overperforming during his magical 25 game coming out, taking the sure thing now makes some sense.

But why structure it in a way so punitive to New York? If it was all about certainty, Lin could have instead tried to guarantee that fourth year (or even a fifth year). At $9 million per, that’s way more downside protection, yet spreading it out in a way that didn’t push the Knicks toward the fiscal cliff.

As for the upside, forcing the Knicks to even consider ending his tenure in New York is the truest definition of Linsanity. If Lin is even 80% as good as he showed in flashes last season, fronting a very good, very hyped Knicks team had the potential to bring him tens of millions in endorsements. But as Steve Herz, who cuts celebrity endorsement deals as president of IF Management previously told my colleague Tom Van Riper: “Lin leading the Charlotte Bobcats back to respectability wouldn’t be that interesting. It’s not something that Coca-Cola is going to play $10 million for.”

Insert “Houston Rockets” into that sentence, and you get Lin’s new reality. Rather than the golden boy on an obsessed-over team in the world’s media capital, he’s now an above-average player on a below-average team in a low-profile city.

Forbes.com  Randall Lane
如果他在意商機,當初林來瘋那時代言就接不完了...
如果留在尼克
眾多球員冷眼對待與不服
是一顆不定時炸彈
可能倒得更快、傷得更兇
長遠來講,錢更賺不到
到火箭再來過,或許旋風沒那麼大
但是正好磨練整合,說不定有更大的契機

大家好我是台灣人住在休士頓十幾年,是個火箭迷.但是關於林書豪到火箭我有以下幾點觀點想和大家分享.

NBA is all about Business!

第一,林書豪一開始季後就被通知,紐約要和他續約.他也很高興的回話只要紐約要他,他會選擇留下.

第二,紐約尼克隊賈森·弗雷德里克·基德Jason Frederick Kidd,外號J-Kidd

Jason Kidd已經決定離開達拉斯小牛,選擇與紐約尼克簽下3900萬美元合約。同時據傳尼克已經決定留下林書豪,對此Kidd在受訪時表示,他很樂意指導林書豪,幫助他成長。

第三,為何火箭需要簽林書豪

休士頓火箭把
Kyle Lowry凯尔-洛瑞送到TorontoRaptors 原因如下


A.他很早提出如果下季火箭要保留Goran Dragić
戈蘭·達拉積他就想走.凯尔-洛瑞他最早是從MemphisGrizzlies 二線交易至休士頓火箭,教練Jeff Van Gundy 傑夫·范甘迪大大提拔他.


B.最重要凯尔-洛瑞到處放話, 他與現今火箭教練不合

休士頓火箭Goran Dragić
戈蘭·達拉積今年合約到,他想要有合約四年三十四億.火箭沒答應而老東家太陽要他所以他選擇離開


這時火箭才了解到得分控球後衛流失.而市場上最有生意市場的人選就是林書豪再說火箭嚐過亞卅市場的好處

第四,休士頓火箭向林書豪招手,林書豪到休士頓火箭He did not sign the contract and flight back to New York .at this time , New York still said whatever any team offer to him it will match. Lin still prefers New York.

第五,
林書豪回到紐約並且等待紐約球隊回應.


第六,
直到紐約又簽一名控球後衛Raymond Felton, 後來休士頓火箭提出三年二十五億合約.同隊明星球員Carmelo Anthony卡梅羅·安東尼
高叫此合同為不可思議的合同.


第七,
林書豪被通知紐約不續約


第八,
林書豪和休士頓火箭簽約


沒錯他是在紐約被發現他的籃球天分.
休士頓火箭一年前還把他踢開.
柯比·布萊恩 Kobe Bryant 知道林書豪時的第一反應是我不知道他是誰,他有大三元嗎Triple-double” .第二句話是”如果他是很厲害那麼球探必定要先辭職.因為球探沒把工作做好”


想想看如果你的老闆說你表現很好.但是又請另一個人和你工作職位一樣,然後你工作上司又說你的薪水太高,而別家公司又想高薪請你那你會怎麼做?
我認為紐約球隊老闆小氣又想拿亞洲市場.
Carmelo Anthony卡梅羅•安東尼薪水如下

No        Player        Pos        Ht        Wt        Age        Exp        College        2011 Salary
7        Anthony, Carmelo
F/SF        6-8        230        28        9        Syracuse        $18,518,574
20        Bibby, Mike
PG        6-2        195        34        14        Arizona        $1,352,181
29        Camby, Marcus
C        6-11        235        38        16        Massachusetts        $11,227,250
6        Chandler, Tyson
C        7-1        240        29        11        None        $14,750,000
38        Davis, Baron
PG        6-3        215        33        13        UCLA        $1,325,181
85        Felton, Raymond
G/PG        6-1        205        28        7        North Carolina        $7,560,000
10        Kidd, Jason
PG        6-4        210        39        18        California        $9,621,000
5        Novak, Steve
F/SF        6-10        240        29        6        Marquette        $992,680
16                                                               
        Shumpert, Iman
G/SG        6-5        220        22        1        Georgia Tech        $1,563,120
21                                                               
        Stoudemire, Amar'e
FC/PF        6-10        260        29        10        None        $18,217,705
1        Thomas, Kurt
FC/PF        6-9        230        39        17        TCU        $1,352,181
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去火箭很明智
紐約可以把人捧上天堂也可以把人打回地獄~大樹哥就是一個很好得範例
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